In a world emerging from the disruptions of the Covid-19 pandemic, more companies are reviewing their business models to reevaluate their purpose beyond profit-making and to consider their responsibilities to people and the planet. The previously dominant belief that the sole purpose of companies is to maximise profits at all costs is replaced by a more responsible approach of redefining profit around that purpose of an organisation.Ĭolin Mayer, a professor of management at the University of Oxford’s Saïd Business School put it powerfully in an article written for the World Economic Forum in Davos in 2020: “The purpose of the business is to produce profitable solutions to the problems of people and planet, not profiting from producing problems.” HP aims to reach net zero greenhouse gas emissions by 2040 and to be a fully circular company powered by sustainable service models and designs. Photo: HPĬorporate purpose has become a buzzword in the business community in recent years. Customers, employees and stakeholders judge a company by how its activities impact the community, economy, and environment at large”, she says. The presumption that any non-profit focused actions have little to no value has shifted to an understanding that “success goes beyond profitability, growth rate and brand recognition. Purposeful business is not at odds with generating business value, says Vivian Chua, managing director of HP Singapore. The company estimates that the socially and environmentally-minded initiatives under its Sustainable Impact plan have helped the company win more than US$3.5 billion in new sales in 2021, which is a three-fold increase over the previous year. HP provides a compelling example of how having a corporate purpose can create business value for a company while benefitting society and the environment. One of their schemes is the Planet Partners Program, a return and recycling programme for computer equipment and printing supplies that is available in more than 50 countries and territories worldwide.
It aims to reach net zero greenhouse gas emissions by 2040 and to be a fully circular company powered by sustainable service models and designs. In 2021, it announced one of the most comprehensive environmental and social impact agendas in the tech industry - with aggressive goals focused on climate action, human rights and digital equity. This is just one of several recycling initiatives by HP, which has set out to be “the most just and sustainable technology company by 2030”. In this way, HP offers a convenient service to the consumer while doing its part for the planet. New ink cartridges will then be delivered to one’s doorstep, with a prepaid envelope for the used cartridge to be sent back to the company to be recycled. The service allows one’s printer to notify HP when the ink cartridge is running low. In July this year, tech company HP launched an ink subscription service that not only solves this problem, but does so sustainably as well. Have you ever been printing an important document, only to find the ink getting lighter and lighter? And then comes the dreaded message from your printer: Low ink supply.
0 kommentar(er)
